The University of Missouri alumni told the attendees about the start of his career in 1984 with a job at the Wall Street Journal through his current position as the new editor of the Orlando Sentinel.
Russell explained to the students on Tuesday that the news industry is changing with the advancement of technology and explained the positives of having a paper online as well as a printed paper. “When a story breaks it is immediately online,” Russell said. “We are now able to post a story online when it breaks and then update it as the story goes on.”
While he thinks that a digital newspaper is an excellent tool, he does not think that the paper will stop printing and go entirely digital any time soon. With a healthy circulation base of two-hundred and twenty thousand, there is no need to have an exclusively digital newspaper as of yet.
Russell told the students that he hopes to bring more community journalism to the Sentinel. He explained that people want to read about other people. Since the Orlando Sentinel is a local paper, Russell makes sure that every article in the paper is written by the Sentinel staff and has significance to the local readers.
Russell told the students to not let others discourage them from their dreams. He explains that it has not been a simple road to get to his position. “Lots of people will tell you what you can’t do,” Russell said. He never let any of this discourage him from his dream.
Russell calls him self a naturally nosey person, explaining how he loves when a big story breaks and he is able to have a hand in how a story is told.
He also stated his opinion on social media such as Twitter and Facebook. He believes that is very helpful in getting a story out. A person is able to follow there favorite reporters and receive up to the minute updates on news stories that are breaking.
To follow up on Russell and his work with the Orlando Sentinel, you can receive a subscription to the paper as well as checking in out online at http://www.orlandosentinel.com/